Words and phrases describe or trigger thoughts and beliefs in our minds. Thoughts, beliefs, conceptualizations from our knowledge based in education, learning and experiences. Words trigger all kinds of good or bad responses and feelings. For example, one could use the phrase a “polar wind” instead of a “north wind.” A “north wind” brings to mind “chilly” or “cold” weather requiring a windbreaker or “hoodie”. However a “polar wind” brings images of snow, ice, freezing temperatures that require a parka with boots and gloves.
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